SEO or “Search Engine Optimization” means, that the website is made easily discoverable on the internet. An impressive website is not very useful, if nobody can find it! I have studied the “soul” of search engines and I’m constantly keeping an eye out for changes in Google’s algorythms.
Search engine optimization consists of many aspects, such as website’s speed, usability, content, domain autority etc. All these combined with right technical implementation will guarantee, that your website is found, where it is supposed to.